Alphra International Limited (the "Company") considers the protection of personal information a social responsibility. In order to manage and operate a website that customers can use with peace of mind, we have established a "Handling of personal information on the website" page as follows.

Scope of handling personal information

Regarding the handling of personal information, it will be applied when the customer purchases a product, contacts us, subscribes to an e-mail magazine, etc. through our site.

Personal information collected when you use our site will be managed according to the details in this privacy policy.

How do we use your personal information? 

We will use personal information and order information (including information about the customer's order history) collected from customers for the purposes specified in the following items noted below. We will not use your personal information for purposes other than the provision of this service or the purposes specified below.

  1. When introducing our products and services to customers
  2. When we perform order procedures, confirmation of order details, and change procedures
  3. When responding to customer inquiries
  4. To ask our customers to provide their opinions and impressions about our services.
  5. Cases where we have contacted the customer separately and obtained their individual consent
  6. To create statistical data classified by customer attributes (age, address, etc.)
  7. To provide and display information, dissemination and services that suit each customer's preference
  8. To deliver targeted advertisements

Safety and management of personal information

In order to ensure the accuracy and safety of personal information, we take reasonable safety measures and implement access control to personal information. This is to prevent unauthorized access and leakage, loss, destruction, falsification, etc. In addition to taking these measures, if an accident related to personal information such as a leak occurs, we will take appropriate measures including preventive measures against recurrence.

Sharing of personal information with subcontractors

Our company may share the business information to the extent necessary to achieve the stated purpose of use. In that case, we will appropriately manage and supervise the subcontractor.

(Business outsourcing companies include shipping companies, printing company for sending direct mail, and a collection outsourcing company when the product price has not been paid.)

About advertisement distribution of third-party distributors

We may use your email address to deliver targeted advertisements by the following distributors.

At that time, the e-mail address will be converted into data by unrecoverable means and used as non-personally identifiable information.

For more information on each targeted ad, please see below.
・ Facebook Custom Audience
・ Google Ads

Also, if you want to disable the above advertisement delivery, please check the following.
・ Facebook opt-out page ( )
・ Google opt-out page ( )

Disclosure of personal information to third parties

We do not provide or disclose personal information to third parties such as other businesses or individuals without the permission of the person. However, this does not apply in the following cases.

  1. When the person consents to the provision of information
  2. When disclosure is requested by a public agency such as a government office based on laws and regulations
  3. When personal information is disclosed to business partners related to the operation of this site. However, the information disclosed in this case is limited to the necessary range, and the disclosure destination is obliged to manage personal information by contract.

Regarding cookies

A cookie is a piece of data stored on your hard drive that contains information about you. The use of cookies is never linked to personally identifiable information on our site. You can use this site even if you refuse cookies.

This site uses cookies on the product details page and shopping cart. If you refuse cookies, your shopping cart will not work. Our shop does not use cookies for the purpose of collecting unnecessary information. If you want to purchase in cart format (not limited to our shop), we recommend that you enable cookie settings in your browser.

Cart cookies are not used for any purpose other than displaying the purchase history of the customer himself. Therefore, if you want to purchase in the cart format, please enable the cookie settings of your browser.

On our site, cookies are used in order to collect access logs to improve the usability of the site and to save the time and effort of entering personal information when the customer visits the site again and to use it more conveniently.

Other items to be checked regarding privacy on the Internet

  1. Please keep in mind that if you voluntarily disclose personal information on the Internet such as bulletin boards that anyone can access, that information may be collected and used by other users. If you provide your email address, you may receive unwanted messages based on the information posted there. You need to be aware that you disseminate information at your own risk.
  2. Companies that collect personal information through third-party sites and services that can be accessed through this website, or sweepstakes, sales promotion activities, etc. We have established collection rules. We assume no obligation or liability for these independent third party terms and activities.

Changes and notification of handling of personal information

We may change the content of handling of this personal information without prior notice due to our business needs, enforcement of new laws, revision of existing laws and other circumstances. Any changes will be posted on this website and notified. Please check the latest contents of this page before using.

If you have any requests or questions regarding the handling of personal information or retained personal data, please contact us using the contact details below.

Administrator of personal information and disclosure/correction/deletion

The affiliation and contact information of the administrator of the member's personal information and the contact information when the member wishes to disclose, correct or delete his or her own personal information are shown below. 

If you wish to inquire, correct or delete the personal information you have provided to us, we will confirm your identity and promptly respond within a reasonable range.

Inquiries regarding personal information protection policy

Alphra International Limited
Flat/Rm C Level 7 World Trust Tower 50 Stanley Street Central, Hong Kong

Click here to contact us by email

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